Vocal about Local

When: March 2010
What: Painted an old pair of sneakers for the first time.
Where: Mumbai, India

From the first ever pair to loosing the count. A single product to a range of products. The first ever set of business cards to a full fledged website offering personalised products. Counting the night shifts, tight delivery timelines, crazy painting hours, the journey has been a long one definitely!
It takes courage, commitment and immense patience to build an identity from scratch.

‘esbe’ is how people know of me (several times how they address me as well). That is why it can aptly be articulated as an identity before calling it a brand.

Started off as the only Indian brand to offer Hand Painted Shoes with such an unadulterated scope of customisation. From the shoe brand and style to budget to design and concept.

As a local Indian brand it added up to our spirits and motivation every time we dispatched a product to foreign lands.

Our zest to innovate, create and paint multiplies with every bit of support and love we receive.

Every purchase adds to our dream to take this local brand global.